{"id":2447,"date":"2021-11-28T21:53:54","date_gmt":"2021-11-29T02:53:54","guid":{"rendered":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-1900-intro-to-marketing-professor-buckler-fall-2021\/?p=2447"},"modified":"2021-11-28T21:53:54","modified_gmt":"2021-11-29T02:53:54","slug":"plae","status":"publish","type":"post","link":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-1900-intro-to-marketing-professor-buckler-fall-2021\/2021\/11\/28\/plae\/","title":{"rendered":"Plae"},"content":{"rendered":"
    \n
  1. For the first example, what were the main reasons that the firm reversed their decision and returned to their initial channel mix?<\/span>\n
      \n
    1. The strategy shift resulted in more sales, but at a substantially lower profit margin. As a result, overall profitability did not alter much and they were also worried about their image.<\/span><\/li>\n<\/ol>\n<\/li>\n
    2. Do you agree with their decision?<\/span>\n
        \n
      1. Yes, if the quality of the jeans was not good quality or making more profit then before the strategy needs to be evaluated.\u00a0<\/span><\/li>\n<\/ol>\n<\/li>\n
      2. In the second example, do you agree with their choice of channel for their new watches? Why?<\/span>\n
          \n
        1. I disagree because it shows consumers and even investors where their morals and ethics are and how they view their consumers. Many are looking for good quality watches.<\/span><\/li>\n<\/ol>\n<\/li>\n
        2. Do you think that most of their existing jewelry stores will be willing to stick and sell these new watches?<\/span>\n
            \n
          1. They might but there is a good chance they won\u2019t as jewelry stores care about being honest and truthful about their products and only sell quality jewelry.<\/span><\/li>\n<\/ol>\n<\/li>\n
          2. What other channels (retailers) should they also consider?<\/span>\n
              \n
            1. \u00a0Amazon, Alibaba, Shopee<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

              For the first example, what were the main reasons that the firm reversed their decision and returned to their initial channel mix? The strategy shift resulted in more sales, but at a substantially lower profit margin. As a result, overall profitability did not alter much and they were also worried about their image. Do you […]<\/p>\n","protected":false},"author":4502,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"portfolio_post_id":0,"portfolio_citation":"","portfolio_annotation":"","openlab_post_visibility":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-2447","post","type-post","status-publish","format-standard","hentry","category-place"],"_links":{"self":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-1900-intro-to-marketing-professor-buckler-fall-2021\/wp-json\/wp\/v2\/posts\/2447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-1900-intro-to-marketing-professor-buckler-fall-2021\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-1900-intro-to-marketing-professor-buckler-fall-2021\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-1900-intro-to-marketing-professor-buckler-fall-2021\/wp-json\/wp\/v2\/users\/4502"}],"replies":[{"embeddable":true,"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-1900-intro-to-marketing-professor-buckler-fall-2021\/wp-json\/wp\/v2\/comments?post=2447"}],"version-history":[{"count":1,"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-1900-intro-to-marketing-professor-buckler-fall-2021\/wp-json\/wp\/v2\/posts\/2447\/revisions"}],"predecessor-version":[{"id":2448,"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-1900-intro-to-marketing-professor-buckler-fall-2021\/wp-json\/wp\/v2\/posts\/2447\/revisions\/2448"}],"wp:attachment":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-1900-intro-to-marketing-professor-buckler-fall-2021\/wp-json\/wp\/v2\/media?parent=2447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-1900-intro-to-marketing-professor-buckler-fall-2021\/wp-json\/wp\/v2\/categories?post=2447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-1900-intro-to-marketing-professor-buckler-fall-2021\/wp-json\/wp\/v2\/tags?post=2447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}