{"id":1120,"date":"2021-12-06T00:01:00","date_gmt":"2021-12-06T05:01:00","guid":{"rendered":"https:\/\/openlab.bmcc.cuny.edu\/bus-311-1900-human-resource-management-professor-buckler-fall-2020\/?page_id=1120"},"modified":"2021-11-30T13:43:56","modified_gmt":"2021-11-30T18:43:56","slug":"unit-13-assignment","status":"publish","type":"page","link":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-1900-intro-to-marketing-professor-buckler-fall-2021\/assignments\/unit-13-assignment\/","title":{"rendered":"Unit 13 Assignment"},"content":{"rendered":"<p>For our <strong>Unit 13 Assignment<\/strong>, we will use our new knowledge of personal selling and social media marketing to inform a reflection on the award-winning feature length film\u00a0<em><strong>The Joneses<\/strong>.<\/em> The film is available for students through Plex free of charge and a link is included on our <a href=\"https:\/\/openlab.bmcc.cuny.edu\/mar-100-1900-intro-to-marketing-professor-buckler-fall-2021\/course-materials\/unit-13-course-materials\/\"><strong>Unit 13 Course Materials page<\/strong><\/a>, and <a href=\"https:\/\/watch.plex.tv\/movie\/the-joneses?autoplay=1&amp;utm_source=justWatch-catalog&amp;utm_medium=deeplink&amp;utm_content=5ee09767eb606100425cba9f\" target=\"_blank\" rel=\"noopener\"><strong>here<\/strong><\/a>.<\/p>\n<p><strong>Please note: this film is rated R &#8212; please be conscious of this as you determine when and where to watch this film. There is some explicit content.<\/strong><\/p>\n<p>After you watch this film, reflect on what you&#8217;ve learned in this unit, and respond to the following questions:<\/p>\n<ul>\n<li>Would you categorize the way the Jones family lives as personal selling? Why or why not?<\/li>\n<li>What similarities do you see between the sales tactics the Jones family employs and the marketing tactics of some of your favorite brands? Give an example.<\/li>\n<li>Based on what you read in the course materials and what you observed in this movie, do you think the way products are marketed in this movie is ethical?<\/li>\n<li>How would you feel if you were friends with someone in the Jones family before you found out their secret? What about afterward?<\/li>\n<\/ul>\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<p><strong>Here are the steps students should take to complete and submit this assignment:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Follow <strong><a href=\"https:\/\/docs.google.com\/document\/d\/18Wallqbh48h6ozK2dxxJQd_fV7bgkkCs5dzcUSj4zvk\/edit#\" target=\"_blank\" rel=\"noreferrer noopener\">this guide<\/a><\/strong> to create a new post, and add in your assignment so that classmates can view your submission.<\/li><li>Select \u201cThe Joneses\u201d as the Category. All submissions will populate under the <strong>Student Work<\/strong>&nbsp;menu item (<a href=\"https:\/\/openlab.bmcc.cuny.edu\/mar-100-1900-intro-to-marketing-professor-buckler-fall-2021\/category\/the-joneses\/\"><strong>Student Work &gt; The Joneses<\/strong><\/a>).&nbsp;<\/li><li>No need to comment on each others&#8217; work this time &#8212; it&#8217;s our last assignment!<\/li><\/ol>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n<p>As always, if you need more information, you can&nbsp;<a href=\"https:\/\/openlab.bmcc.cuny.edu\/groups\/mar-100-1900-intro-to-marketing-professor-buckler-fall-2021\/forum\/topic\/ask-a-question\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ask me a question<\/strong><\/a>. For information on due dates, check our&nbsp;<a href=\"https:\/\/openlab.bmcc.cuny.edu\/mar-100-1900-intro-to-marketing-professor-buckler-fall-2021\/course-materials\/\"><strong>Course Schedule<\/strong><\/a>.<\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For our Unit 13 Assignment, we will use our new knowledge of personal selling and social media marketing to inform a reflection on the award-winning feature length film\u00a0The Joneses. The film is available for students through Plex free of charge and a link is included on our Unit 13 Course Materials page, and here. Please [&hellip;]<\/p>\n","protected":false},"author":1403,"featured_media":0,"parent":5,"menu_order":13,"comment_status":"closed","ping_status":"closed","template":"","meta":{"portfolio_post_id":0,"portfolio_citation":"","portfolio_annotation":"","openlab_post_visibility":"","footnotes":""},"class_list":["post-1120","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-1900-intro-to-marketing-professor-buckler-fall-2021\/wp-json\/wp\/v2\/pages\/1120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-1900-intro-to-marketing-professor-buckler-fall-2021\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-1900-intro-to-marketing-professor-buckler-fall-2021\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-1900-intro-to-marketing-professor-buckler-fall-2021\/wp-json\/wp\/v2\/users\/1403"}],"replies":[{"embeddable":true,"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-1900-intro-to-marketing-professor-buckler-fall-2021\/wp-json\/wp\/v2\/comments?post=1120"}],"version-history":[{"count":5,"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-1900-intro-to-marketing-professor-buckler-fall-2021\/wp-json\/wp\/v2\/pages\/1120\/revisions"}],"predecessor-version":[{"id":2489,"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-1900-intro-to-marketing-professor-buckler-fall-2021\/wp-json\/wp\/v2\/pages\/1120\/revisions\/2489"}],"up":[{"embeddable":true,"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-1900-intro-to-marketing-professor-buckler-fall-2021\/wp-json\/wp\/v2\/pages\/5"}],"wp:attachment":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-1900-intro-to-marketing-professor-buckler-fall-2021\/wp-json\/wp\/v2\/media?parent=1120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}