For our Unit 12 Assignment, you will assume the role of a Public Relations professional, aiming to highlight a product launch, business update, or time of year for the business you decide to focus on. <\/p>\n\n\n\n
Here\u2019s what you need to do to complete this assignment:<\/strong><\/p>\n\n\n\n 1. Choose an organization that you care about (perhaps it\u2019s somewhere that you\u2019ve worked or volunteered, a non-profit organization you\u2019ve made donations to, a school you\u2019ve attended, or a business whose products you really like). Do some research on this organization to find something of interest that they might like to promote to the media. Perhaps it\u2019s a new product or service they\u2019re releasing, an event that\u2019s coming up, or the need for more donations for a specific cause or building project.1<\/sup><\/p>\n\n\n\n 2. Read this article<\/strong><\/a> from HubSpot2<\/sup> about how to write a press release, and then follow the format and formula for how to do so. Create a press release for the company of your choosing to announce to the media the update you’ve selected, above.<\/p>\n\n\n\n 3. Follow this guide<\/a><\/strong> to create a new post, and add in your assignment so that classmates can view and comment on your submission.<\/p>\n\n\n\n 4. Select \u201cPromotion\u201d as the Category. All submissions will populate under the Student Work<\/strong> menu item (Student Work > Promotion<\/a><\/strong>). <\/p>\n\n\n\n As always, if you need more information, you can ask me a question<\/strong><\/a>. For information on due dates, check our Course Schedule<\/strong><\/a>.<\/p>\n\n\n\n Sources:<\/p>\n\n\n\n 1<\/sup>Heather Plett<\/strong>: Writing for Public Relations<\/em> (Adapted directly). https:\/\/heatherplett.com\/wp-content\/uploads\/2013\/02\/PR1-assignment-2-press-release.pdf<\/p>\n\n\n\n 2<\/sup>Fleishman<\/a>, Hannah<\/a> on HubSpot.com: How to Write a Press Release. <\/em>https:\/\/blog.hubspot.com\/marketing\/press-release-template-ht<\/p>\n","protected":false},"excerpt":{"rendered":" For our Unit 12 Assignment, you will assume the role of a Public Relations professional, aiming to highlight a product launch, business update, or time of year for the business you decide to focus on. Here\u2019s what you need to do to complete this assignment: 1. Choose an organization that you care about (perhaps it\u2019s […]<\/p>\n","protected":false},"author":1403,"featured_media":0,"parent":5,"menu_order":12,"comment_status":"closed","ping_status":"closed","template":"","meta":{"portfolio_post_id":0,"portfolio_citation":"","portfolio_annotation":"","openlab_post_visibility":"","footnotes":""},"class_list":["post-1118","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-1900-intro-to-marketing-professor-buckler-fall-2021\/wp-json\/wp\/v2\/pages\/1118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-1900-intro-to-marketing-professor-buckler-fall-2021\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-1900-intro-to-marketing-professor-buckler-fall-2021\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-1900-intro-to-marketing-professor-buckler-fall-2021\/wp-json\/wp\/v2\/users\/1403"}],"replies":[{"embeddable":true,"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-1900-intro-to-marketing-professor-buckler-fall-2021\/wp-json\/wp\/v2\/comments?post=1118"}],"version-history":[{"count":4,"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-1900-intro-to-marketing-professor-buckler-fall-2021\/wp-json\/wp\/v2\/pages\/1118\/revisions"}],"predecessor-version":[{"id":2622,"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-1900-intro-to-marketing-professor-buckler-fall-2021\/wp-json\/wp\/v2\/pages\/1118\/revisions\/2622"}],"up":[{"embeddable":true,"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-1900-intro-to-marketing-professor-buckler-fall-2021\/wp-json\/wp\/v2\/pages\/5"}],"wp:attachment":[{"href":"https:\/\/openlab.bmcc.cuny.edu\/mar-100-1900-intro-to-marketing-professor-buckler-fall-2021\/wp-json\/wp\/v2\/media?parent=1118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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