BMCC OpenLab | MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 | Activity https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/ Activity feed for the group, MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023. Fri, 29 May 2026 18:31:30 -0400 https://buddypress.org/?v= en-US 30 hourly 2 cd1599b2dea1683f683d4848fe0c5ded Vivian Moore joined the group MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/activity/p/177072/ Fri, 07 Feb 2025 23:06:19 -0500 0 93c7020fc70c558a34049c40f83d5ead Brielle Buckler replied to the topic Ask A Question in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/ask-a-question-15/#post-20081 Wed, 27 Dec 2023 17:39:05 -0500 See above — Apologies for the late reply here — I took a few days of vacation with family around the Christmas holiday. Please check your email inbox and your individual grade sheet. All grades have been updated and posted.

]]> 0 9fa79f8573b97e75d46197a0f3b53ba8 Brielle Buckler replied to the topic Ask A Question in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/ask-a-question-15/#post-20080 Wed, 27 Dec 2023 17:38:38 -0500 Apologies for the late reply here — I took a few days of vacation with family around the Christmas holiday. Please check your email inbox and your individual grade sheet. All grades have been updated and posted.

]]> 0 fa8d9630e056d3b8ed9ef16f59fd1612 Adil Ahmed replied to the topic Ask A Question in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/ask-a-question-15/#post-20075 Tue, 26 Dec 2023 04:30:05 -0500 me too. I did email to professor so many times, but I did not get any response. Let me know if you have any information thanks.

]]> 0 22e740420bd76322730300c4c8841286 Keilyn Navarrete replied to the topic Ask A Question in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/ask-a-question-15/#post-20070 Thu, 21 Dec 2023 23:29:17 -0500 Hello professor,
I am having trouble with seeing my full grades for all the Assignments i completed, please let me know my full grade, thankyou!

]]> 0 0f1ab02053c52d16db2d190a21cc838f Adil Ahmed replied to the topic Ask A Question in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/ask-a-question-15/#post-20032 Tue, 19 Dec 2023 04:36:56 -0500 Hi professor, how are you doing today. I did not get my last few weeks assignments grades including final. I don’t have access to grade sheet. Please help with that I want to see my grades.

]]> 0 c1393f9a397890a921346cd6f6125b6f Nebel Alsaidy replied to the topic Segmentation Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-8/#post-19859 Mon, 27 Nov 2023 04:54:54 -0500 Your approach in this simulation involved demographic and geographic segmentation. At first targeting families brought a 20% increase, but a competitor impacted sales. Your countermeasure approach to advertise to high-income families slowed the decline but fell short of the 20% goal. Geographic focus led to a 17.3% increase. The winning strategy…[Read more]

]]> 0 4bb5dcbf2f8dd35049ddfdfecea6dbf6 Nebel Alsaidy replied to the topic Segmentation Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-8/#post-19857 Mon, 27 Nov 2023 04:45:35 -0500 Your strategy to boost revenue by targeting Die-hard fans among professionals is one i did not consider when doing the simulation. We both took similar approaches when taking countermeasures against the competitor. Focusing on people close to the shop and doubling down on local advertising to increase revenue makes sense considering they are more…[Read more]

]]> 0 f7d9ca89527e5e732636c7632de38954 Chantha replied to the topic Segmentation Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-8/#post-19856 Mon, 27 Nov 2023 04:40:58 -0500 Great approach, definitely smart in realizing it takes away from the broader demographic by turning your business more high-end. we see it all the time in NYC!

]]> 0 6f9e55c6fcb7a7f170e59e4563d18f76 Chantha replied to the topic Segmentation Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-8/#post-19855 Mon, 27 Nov 2023 04:39:45 -0500 My approach was a bit different as I used Behavior first then demographic however, I appreciate your organization and method for deciding on what’s best. It’s amazing to see you with trial and error learn and real time what’s the most effective for your homemade ice cream shop.

]]> 0 7e2ab8ea343a2d467ddcae0ea189ef22 Keilyn Navarrete replied to the topic Segmentation Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-8/#post-19853 Mon, 27 Nov 2023 04:35:16 -0500 I also did the same steps as you in level one. I like how you organized the segmentations and explained why you chose families. Your analysis on the demographics give a good explanation as to why choosing families was a good option. I also like how you you found a better step to do in level 2 to succeed, it showed why changing it made the business better.

]]> 0 d2e3b0daa17966552018a618ca626b5d jheylinna replied to the topic Segmentation Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-8/#post-19852 Mon, 27 Nov 2023 04:35:04 -0500 I started off the same way! And looking for information and knowledge about the company was a great plan to start off with. Also trying to reel in new consistent customer base was a good idea even if it didn’t follow though with this specific situation.

]]> 0 f6616526333998400821dc0a988caea2 Keilyn Navarrete replied to the topic Segmentation Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-8/#post-19851 Mon, 27 Nov 2023 04:29:22 -0500 I agree, this simulation was a process of trial and error. I had made the same steps as you in level 1. What stood out to me the most was how you explained why choosing to advertise more around families was more important. I agree, as a business it is smart to focus on the type of people that are already attracted to your business, because it will…[Read more]

]]> 0 996fe6ca03d94a1132a02c784c257df2 jheylinna replied to the topic Segmentation Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-8/#post-19850 Mon, 27 Nov 2023 04:19:33 -0500 <p class=”p1″><span class=”s1″>This was an interesting approach. And the impact was as well. To see a decrease in customer engagement with the store but still having an increase from the high income customers. Also local customers being more critical to the business makes a lot of sense since it’s in their own community. That was a good e…[Read more]

]]> 0 034ef1492cb970160810b8d6d95e066c Michael Rodriguez replied to the topic Segmentation Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-8/#post-19849 Mon, 27 Nov 2023 03:42:43 -0500 Hello,
I took the same approach that you took by advertising to my local community which i feel was the more effective way to increase the monthly revenue by more than 20%.

]]> 0 5e74af6886a4125a69f50729e9d9feff Michael Rodriguez replied to the topic Segmentation Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-8/#post-19848 Mon, 27 Nov 2023 03:39:29 -0500 Hello,
Your approach of targeting demographics and behavior and utilizing both segmentations by enhancing customer engagement and customer loyalty is commendable because you got close to your goal of a 20% increase in monthly revenue.

]]> 0 d47f9841c5617a0c7d62877b47a8b6f5 Adil Ahmed replied to the topic Segmentation Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-8/#post-19847 Mon, 27 Nov 2023 03:34:56 -0500 I appreciate your ideas. I think your advertising is key success of your business. The way you deal with your rival is really phenomenal and it has left ideas for others to get knowledge about how to deal with rivals. And I really like your last part.

 

]]> 0 7ca20e0b91591243e9eaf7a3cda15f77 Ouriel Blum replied to the topic Segmentation Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-8/#post-19845 Mon, 27 Nov 2023 00:58:35 -0500 Hi Jaydon,

What is interesting to me is that we both got to over 20% even after the competitor opened the store but with two different approaches. This shows me that there are many different combinations to succeed!

]]> 0 90d0474935a8a6a88b33651dda265b0f Ouriel Blum replied to the topic Segmentation Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-8/#post-19844 Mon, 27 Nov 2023 00:53:10 -0500 Hi Raymond,

Your idea of ​​focusing on loyal customers is a good one. Perhaps you could also offer a loyalty card to customers to receive a free ice cream after purchasing a certain amount and in this way you could increase your sales to get to the 20%.

]]> 0 fe5110f8e104bd27f1fc50f95fbf3f86 Ekessie209 replied to the topic Segmentation Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-8/#post-19843 Mon, 27 Nov 2023 00:32:52 -0500 The explanation of your strategy gave me insight on your thought process during this stimulation for example where you said ” If I advertise to families which naturally brings in more money, it also creates brand loyalty among a greater amount of people versus shooting at random.”  it tells me the reader that you have considered a variety of…[Read more]

]]> 0 96f875995929fcb6c6637fda9add016b Ekessie209 replied to the topic Segmentation Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-8/#post-19842 Mon, 27 Nov 2023 00:24:02 -0500 It seems that your study of your consumers behavior help analyze what you may need to add or take away from your menu. also shows the importance of how much your consumers happiness with your business and the creative thinking process you obtain to keep them satisfied. I wouldn’t have thought to invest in advertising, fearing that I would lose…[Read more]

]]> 0 0e6d6dede4a18ab33da57e2aa159c8dc Ekessie209 replied to the topic Segmentation Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-8/#post-19841 Mon, 27 Nov 2023 00:17:07 -0500 In this stimulation my goal is to get more people into the ice cream shop and try to increase my average monthly revenue by more than 20%. Before I decided to spend hounders of dollars on marketing, I decided that I first need to have a plan and conducting some research around segmentation and targeting, was a way to have a better understanding of…[Read more]

]]> 0 1e17126ac86bd6ddd8ea356256ec3b92 Ephrem Davis replied to the topic Segmentation Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-8/#post-19840 Sun, 26 Nov 2023 22:04:26 -0500 Though we analyzed this simulation similarly, I admire had you Mae your decisions throughout. Ultimately, you acknowledge that the marketing tactics you implemented accompanied prospects to reach your target consumers and, most importantly, those patrolling your competition. Your conclusion is overtly different from how I concluded this…[Read more]

]]> 0 ce15cafe853c531829ee7e154bdae8c9 Ephrem Davis replied to the topic Segmentation Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-8/#post-19839 Sun, 26 Nov 2023 21:51:45 -0500 Focusing solely on upholding a family-style company image gave me the best results. Interestingly, ours were very different because mine touched on the importance of remaining focused on only the segment you attempt to address. Your result highlights the importance of keeping all aspects in mind. This dynamic furthers your point that “marketing…[Read more]

]]> 0 4058bfdf187c0bc3c0eb13acd1e2bbfc Raymond Fleming replied to the topic Segmentation Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-8/#post-19833 Sat, 25 Nov 2023 23:45:41 -0500 Michael, I totally agree with this approach by targeting the customers who live close to your store. This creates a more personal connection between your store and the local community. You can focus your attention on winning, and retaining your local customers through outstanding customer service. Your precise targeting does in fact invite…[Read more]

]]> 0 f83b86c0b25ea3611222b23ee956d3e1 Liling Liu replied to the topic Segmentation Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-8/#post-19832 Sat, 25 Nov 2023 23:26:53 -0500 Chantha, your strategy in the ice cream business simulation is really impressive. I admire how you honed in on a single target demographic, families, and directed all your marketing efforts towards them. Your insight to focus on behavioral aspects like loyalty among families, and the idea of creating a tradition for them, was a brilliant move.…[Read more]

]]> 0 f06cb0f355fffa6d89373ac0b231741b Raymond Fleming replied to the topic Segmentation Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-8/#post-19830 Sat, 25 Nov 2023 23:03:31 -0500 Ephrem, Your analysis and research led to the doubling down on the family style image. Therefore, placing your business the main place for customers to shop besides neighboring competitors. Great findings indeed, once you’ve learned your target market and customer base, one can build further business. Your customers live close to your store, so…[Read more]

]]> 0 ab242aebf5e51daaf53017e6fb07d665 Liling Liu replied to the topic Segmentation Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-8/#post-19829 Sat, 25 Nov 2023 23:01:22 -0500 Keilyn, I’m really impressed with your strategic approach in the ice cream store simulation. Your focus on demographics to identify key customer segments was smart and clearly effective, as shown by the significant increase in your shop’s revenue. Your decision to target families was spot-on, especially considering the demographic data you…[Read more]

]]> 0 23367f582d16b94d2732a55807f89b78 Raymond Fleming replied to the topic Segmentation Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-8/#post-19828 Sat, 25 Nov 2023 20:26:49 -0500 I wanted to get more sales and foot traffic into the ice cream shop. I began with some compiled data to assist in my research. 30% percent of the customers shop with their families. 3% of the total population are kids that just need a place to hang out. 35% of my total customers each year are seasonal summer people. I wanted to increase my average…[Read more]

]]> 0 9e4ac0c2b11e51d9e8626d2b3daf790a Keilyn Navarrete replied to the topic Segmentation Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-8/#post-19827 Sat, 25 Nov 2023 04:37:17 -0500 My objective in this stimulation was to increase an ice cream store I own that already had a monthly revenue of $17,459 where I get $4,015 per month. The goal was to increase the revenue by 20%; after trying the stimulation, I succeeded in the first level on the first try. I focused first on the demographics of potential customers, after viewing…[Read more]

]]> 0 fdf0376a88382dce8e893c38446e2220 Keilyn Navarrete replied to the topic Segmentation Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-8/#post-19826 Sat, 25 Nov 2023 04:34:54 -0500 <span data-contrast=”auto”>My objective in this stimulation was to increase an ice cream store I own that already had a monthly revenue of $17,459 where I get $4,015 per month. The goal was to increase the revenue by 20%; after trying the stimulation, I succeeded in the first level on the first try. I focused first on the demographics of potential…[Read more]

]]> 0 f2e4d39548d3e2132b6c65ab8a215ce2 Keilyn Navarrete replied to the topic Segmentation Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-8/#post-19824 Sat, 25 Nov 2023 04:32:49 -0500 <span data-contrast=”auto”>My objective in this stimulation was to increase an ice cream store I own that already had a monthly revenue of $17,459 where I get $4,015 per month. The goal was to increase the revenue by 20%; after trying the stimulation, I succeeded in the first level on the first try. I focused first on the demographics of potential…[Read more]

]]> 0 ba3694d838bb18e77f7a03f504b515a2 Chantha replied to the topic Segmentation Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-8/#post-19823 Sat, 25 Nov 2023 04:03:17 -0500 The market segmentation process involves dividing a market into distinct segments to customize marketing mixes for specific needs. In terms of working with a house-made ice cream business through a simulation, I was tasked with improving my homemade ice cream business by 20%. My base stats of the business were as follows:
My average monthly…[Read more]

]]> 0 9b0295c9f86e2fc8f3c64f75db0ffd9a Nebel Alsaidy replied to the topic Segmentation Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-8/#post-19822 Sat, 25 Nov 2023 04:00:44 -0500 Summary

In my pursuit to increase average monthly revenues for my house-made ice cream shop by over 20%, I  applied geographic and demographic segmentation. Initially, after reading that local residents and workers frequented my shop the most, I invested $750 monthly in signage in busy passages, resulting in a significant 17.36% increase in foot…[Read more]

]]> 0 ed82e48e7bf33e0af7cc9d95f235a58f Adil Ahmed replied to the topic Segmentation Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-8/#post-19821 Sat, 25 Nov 2023 03:35:38 -0500 I am an entrepreneur working to build my house made ice cream business. I have decided to target two segments of the population which is young adults and families with children.

Young adults-I’ll collaborate with neighborhood establishments that serve young adults, like coffee shops and college bookstores. Additionally, I’ll give young…[Read more]

]]> 0 a69d8e56c9e0df6910e74f8835b25c2f Nebel Alsaidy replied to the topic Segmentation Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-8/#post-19819 Sat, 25 Nov 2023 02:36:41 -0500 I own and run an ice cream shop where I make my own delicious flavors for the customers to enjoy. Over the last year my ice cream shop made an average of $17,459 in revenue a month, which pays me, the owner, $4015. My goal is to increase my average monthly revenues by more than 20%, I will do this by defining my market so I have a better sense of…[Read more]

]]> 0 a8eb486cf27f88c3446efd9ea852fcef Jaydon Brizan replied to the topic Segmentation Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-8/#post-19818 Sat, 25 Nov 2023 00:18:01 -0500 This was also my outcome but after a couple of tries I figured it out and I also had an idea to target demographic and geographic segmentations.

]]> 0 f4094ac2c4f2a8422a1ab4c89dee01b4 Jaydon Brizan replied to the topic Segmentation Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-8/#post-19817 Sat, 25 Nov 2023 00:16:28 -0500 I believe also as well reaching out to people who lived nearby was a smart move and I should have definitely thought about that more considering it was a small business and maybe I would have got a better result the first simulation.

]]> 0 37d622ca399c2cc3c113ef242bcc82e0 Jaydon Brizan replied to the topic Segmentation Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-8/#post-19815 Sat, 25 Nov 2023 00:12:50 -0500 In this simulation I decided to focus on the demographics and geographic segmentation of my ice cream business. I learned that 30% of my customers were families and only 3 % of kids use it as a place to hang out. I then learned the average median income was 64,500 and only slightly 16% was more than 90,000. After getting this information I got my…[Read more]

]]> 0 f39f0f937e28613c52ca29b91fa211b7 Michael Rodriguez replied to the topic Segmentation Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-8/#post-19814 Fri, 24 Nov 2023 22:37:13 -0500 For this simulation my goal was to increase the monthly revenue by 20%. I chose to research into the customers behavior and identified three promising segments based of behavior which were Die-hard fans, Weekenders, and Pre-customers. I then chose to further observe the die hard fans and learned that most of them are professionals that come by…[Read more]

]]> 0 a46246c6844b60906f6b7995a09411c3 Jennifer Baker replied to the topic Segmentation Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-8/#post-19813 Fri, 24 Nov 2023 21:23:51 -0500 “most likely because marketing is complex and requires a full understanding of the market and customers along more than just one type of segmentation. ”

100% agree with this. Even for a small local business, there are multiple factors to consider when marketing (I was somewhat surprised – but should not have been – when marketing to higher-income…[Read more]

]]> 0 f5875916137228bf760fa8302d3ee276 Jennifer Baker replied to the topic Segmentation Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-8/#post-19812 Fri, 24 Nov 2023 21:15:36 -0500 In the simulation, I tried most of the variations, starting first with demographics and geographic research. I found that focusing on high-income customers brought an increase in revenues from those customers *but* caused other customers to stay away. Kids alone were a very small segment of the customer base, but families spent much more than…[Read more]

]]> 0 3103560f7add97e10c2b80ed3fc5bc42 Ouriel Blum replied to the topic Segmentation Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-8/#post-19811 Fri, 24 Nov 2023 20:01:46 -0500 My objective in this simulation was to increase the revenue from my ice cream shop by 20% or more.

In my first attempt at the simulation, I chose to do some market research and I focused on demographic segmentation, which is a profile of one’s customers based on demographic criteria, such as age, families or single people, income level, etc.  Re…[Read more]

]]> 0 1a9130fcabaf6fde697e84db2041ae13 Ephrem Davis replied to the topic Segmentation Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-8/#post-19809 Fri, 24 Nov 2023 16:44:36 -0500 Upon interacting with this online simulation that highlights the benefits understanding segments of your consumer demographics can entail. I went through a series of failed attempts to build my ice cream franchise and improve revenue by 20% in a certain amount of time, and ultimately, this led me to a vital conclusion needed in the mind of any…[Read more]

]]> 0 b0702d4e7bb5115f8db2fbde035643fd jheylinna replied to the topic Segmentation Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-8/#post-19808 Thu, 23 Nov 2023 19:13:56 -0500 <p class=”p1″><span class=”s1″>I started off by figuring out the goal. As well as finding out what the demographics are of any potential customers. Once I understood the goal I then choose the option to research segmentation and targeting. After this, three options were given geographic, demographic, and behavioral. Next I reviewed each option and…[Read more]

]]> 0 ee52955c749f1388599b122ed9c0b0a9 Liling Liu replied to the topic Segmentation Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/segmentation-discussion-8/#post-19806 Thu, 23 Nov 2023 18:14:20 -0500 Liling Liu:

In the simulation, I was tasked with enhancing the marketing efforts of my homemade ice cream business. I utilized three types of market segmentation to enhance my marketing strategies: purchasing behavior, geographic, and demographic.

-Purchasing Behavior Segmentation:

I categorized customers based on their buying habits. This…[Read more]

]]> 0 3c98fcbbb45ba77c1b020bcdd344728e Onii joined the group MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/activity/p/149374/ Thu, 16 Nov 2023 19:06:12 -0500 0 b2dd85dba2232dfa51ff6d796f766a78 Nebel Alsaidy replied to the topic Marketing Environment Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/marketing-environment-discussion-7/#post-19692 Mon, 13 Nov 2023 04:50:26 -0500 Your breakdown of Toys R Us’s downfall is on point. The competition hit them hard, especially with the extravagant stores that set them apart for years. The focus on their niche market made them unable to recognize that competition was rising.

I also agree with your point on the social factors, It’s like they missed the shift from traditional…[Read more]

]]> 0 b98d23376e30ccd4fc52ddfecaa62447 Nebel Alsaidy replied to the topic Marketing Environment Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/marketing-environment-discussion-7/#post-19690 Mon, 13 Nov 2023 04:40:25 -0500 Hi Liling, your analysis of Toys R Us’s decline is well-structured and lists many different factors that led to its downfall. Your point about the late entry into e-commerce and failure to adapt to digital trends highlights the importance of staying technologically relevant in today’s market.

Your ideas on why they couldn’t adapt to consumers’…[Read more]

]]> 0 0fd574ce9e53ddc8098993d24bab514f Keilyn Navarrete replied to the topic Marketing Environment Discussion in the forum MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023 https://openlab.bmcc.cuny.edu/groups/mar-100-b050-intro-to-marketing-professor-buckler-fall-2023/forum/topic/marketing-environment-discussion-7/#post-19686 Mon, 13 Nov 2023 04:09:12 -0500 I like how you pointed out why the competitive stores succeeded over TRS. TRS only focused on children’s entertainment, therefore when children’s attention started heading more towards electronics, TRS did not have a back up plan. Competitive stores also offered more products that focused on more than just children without leaving them behind.…[Read more]

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