Course: BUS 104-B050 | Intro to Business | Professor Buckler | Spring 2022

Hidden Messages in Marketing

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    • #11098

      Brielle Buckler
      Participant

      Logos come in all shapes, sizes, and colors, all representing brands or products a company wants to make memorable. Many of these logos have hidden messages! You may already know how some brands have been designed to incorporate additional symbolism, but before participating in this discussion, watch this video on YouTube from Be Amazed and find out more.

      Then:

      1. Search for a logo you’re familiar with or have encountered in your daily life that contains a hidden message (not a logo included in the video you just watched). Include the logo or a link to the logo here.
      2. Explain the hidden message and what it represents. Did you know this hidden message existed, or did you just learn about it?
      3. How do you think the brand is attempting to position its product in the marketplace? Do you think it’s working?

      —————

      In order to receive full credit for this assignment, all components of this assignment are due by 11:59pm ET on Friday, May 20, 2022. You should first contribute a thoughtful post of your own before viewing/commenting on the posts of others. You must respond meaningfully to at least two classmates to receive full credit for this assignment.

      This assignment is worth a total of ten (10) points — 6 possible points for your original post, and up to 2 points for each of the two responses to your classmates’ posts. Please reference our Discussion Rubric for more information, and to this guide from MSSU to learn more about what it means to respond meaningfully to a classmates’ post.

      • This topic was modified 9 months, 1 week ago by Brielle Buckler. Reason: Updated Date / Rubric Link
    • #11489

      Zakaria Ahmed
      Participant

      To put it plainly, be inconspicuous,Also, notices have a long history of being unobtrusive. Whether they’re concealing a two sided connotation in a logo or working some Photoshop enchantment, subconscious promotions most certainly meet the standards of smart. Also, the more sharp the advertisement, the better we feel about “getting” it – – and the better we feel about the item.

      Publicizing should be effective and astute, yet entirely not overwhelming. There are a lot of models you’ve probably seen commonly without acknowledging it at that point, yet figured out how to change your impression of the brand. Why? They contacted you on a subconscious level.

      examples that we will discuss in markeet place level

      Pepsi delivered the picture on the left and Coca-Cola answered with the picture on the right. Pepsi’s unique advertisement is subconscious in that it makes the watcher think and laugh a little: it’s amusing to propose that getting a Coke when you needed a Pepsi is unnerving. Coca-Cola’s reaction is awesome, too, and turns into an extraordinary learning instrument: here and there, the slogan truly makes the picture.

    • #11766

      Mohamed Hossein
      Participant

      Hyundai Motor Company, popularly known as Hyundai, is a South Korean International Automotive manufacturer founded in 1967 and has its headquarters in Seoul, South Korea. Although everyone, including me, assumed its famous logo, the letter H only stood for ‘Hyundai.’ Surprisingly, it symbolizes two individuals meeting in the middle with a firm handshake.

      The Hyundai logo represents its brand astoundingly well in the marketplace. Its marketing strategy is so strong that in 2021 Hyundai Motors sold half a million motorcars in Europe, which is a whopping 21.6 percent increase over the previous year (Press Release, 2022). The company also has attained a record market share in Germany, Italy, Spain, and the United Kingdom over other Motor companies. Similarly, the sales of electrified cars in Europe are up 77 percent compared to 2020 (Press Release, 2022). With sales comes an increase in the company’s shares in the stock market. In 2021, Hyundai Motor company shares rose by 24.2% based on stock performance (Financhill, n.d.). This is mainly because the letter H doubles up to stand for Hyundai and the mutual trust between the company and its clients, denoted by the firm handshake (Wordsmith, 2020)

      Financhill. (n.d.). HYUNDAI MOTOR CO STOCK PREDICTIONS. Retrieved from Financhill: https://financhill.com/stock-forecast/hymtf-stock-prediction

      Press Release. (2022, January 18). Hyundai Motor outpaces European automotive market in 2021. Retrieved from Hyundai News: https://www.hyundai.news/eu/articles/press-releases/hyundai-outpaces-european-automotive-market-in-2021.html

      Wordsmith, L. (2020). The History of and Story Behind the Hyundai Logo. Retrieved from MoneyInc.com: https://moneyinc.com/hyundai-logo/#:~:text=Each%20of%20the%20two%20vertical,signify%20mutual%20respect%20and%20trust.

       

      Hyundai logo

      • #11776

        Zakaria Ahmed
        Participant

        Hi Mohamed,

        you have described a very nice and perfect according to the topic. HYUNDAI is the most popular Company nowadays. Also, their logo represents good behavior at the market level. They have provided their customer and vendors with good services.

      • #11830

        Nadia Khan
        Participant

        Hi Mohammed. I honestly didn’t know the logo was anythig but the letter H standing for Hyundai. But it is so interesting you mention the logo looks like two individuals shaking hands. I love the message behind it of trust between the company and its clients. I wonder if the color has any significance.

      • #11848

        Edward Quinn
        Participant

        Hi Mohamed!  I think this is a great choice, not just because Hyundai makes great cars and all of my friends now seem to have a new (and a few, heavily used!) Hyundais, the concept of a company seeking to stand for mutual respect and trust is great marketing, especially when it’s not all “glamour, glitz, and camera tricks” and when they do seem to genuinely mean it!  I like how you also address what many of us also thought the logo “meant,” just a capital “H” for Hyundai.  I wonder if there aren’t also other more hidden or deeper meanings in this logo, or other logos for that matter.  This logo, with the slanted oval that cuts of the people head, is an interesting choice, as are the “fact” that one “person” seems to be leaning in and pushing the other “person” back onto their heels…like many car salesman are known to do, lol.  I love your choice, though, and can’t wait to let my homies know about the hidden logo next time I grab a ride in their car.

    • #11822

      Jamal thomas
      Participant

      A popular logo in which (surprisingly) was not mentioned within the video would be the Domino’s Logo.

      Dominos Pizza Logo Design 1960

       

      Many people are often drawn to said logo because of it’s bright-colored pop; Others being more impressed by the design paying tribute to the actual domino game. Though the meaning behind the logo is quite interesting.

       

      Originally, the Domino’s logo was created to have 3 dots (placed without much thought), 1 dot resembling each operating restaurant. This idea was quickly tossed out the window, with over 200 restaurants being fully operated within the following 12 years. 1/2 of the founders of Dominos Tom Monaghan stated in a 2003 interview with CNN that;

      <p style=”text-align: center;”>“I decided we’d put three dots on the Domino because we had three stores, and every time we added one, we’d add a dot. You can see I wasn’t thinking of a national chain back then.”</p>
      It seems Dominos is set on being a business that appears dedicated to not only their history, but the ones who were along for the journey.  And to be fair, as a top food chain they certainly have cracked into a successful method. I actually had an idea about the logo having the dots on each side being divided strategically, though I had no idea this was the explanation. This along with the color combination tying into the American Flag certainly does show a love for patriotism- as well as a simple yet fond creative logo.

      <p style=”text-align: center;”>References/Work Citations</p>
      Savage, Kristin “History of the Domino’s Logo Design – What does it Mean?” (Ink Design, 2020)

      Retrieved from: https://inkbotdesign.com/history-of-the-dominos-logo-design/#:~:text=The%20Logo’s%20Origin,-1960&text=The%20dominos%20are%20placed%20horizontally,which%20made%20this%20plan%20unachievable.

       

       

      Sloane, Julie “Tom Monaghan Domino’s Pizza THE PIONEERING PIZZA-DELIVERY CHAIN I STARTED ALMOST DIDN’T MAKE IT OUT OF THE OVEN.” (CNN, 2003)

      Retrieved from: https://money.cnn.com/magazines/fsb/fsb_archive/2003/09/01/350799/

       

      • This reply was modified 6 months, 1 week ago by Jamal thomas.
      • #11829

        Nadia Khan
        Participant

        Hey Jamal. I had no idea about the logo for the Dominos logo. I mean yes I did notice the dice for the game dominos I didn’t know the dots had any significance. Also the colors were tirbute to the American flag. I am a regular customer of Dominos and its very interesting to know what the logo stands for. Thanks for sharing!

      • #11847

        Syeed Salvant
        Participant

        Hey Jamal,

        I like your choice because it’s clear that a domino was implemented into the logo but I never would have guessed that it had a deeper meaning and the number of dots on the dominos represents the number of stores they had at the time.

      • #11852

        Fatima Pichardo
        Participant

        Hello Jamal, this was a very good choice, everyone know Domino’s pizza and I always thought the logo represented a piece from the game, given the fact that now the company’s only known as a big chain i never thought about the 3 dots representing the first stores they opened.

    • #11828

      Nadia Khan
      Participant

      A logo that I come across regularly is the Pinterest logo. I am someone who uses Pinterest everyday and just looking at the logo you dont think much of it except for the fact its a P with stands for Pinterest. However the P is in the shape of a pin. The P stands for pin and interest as in interest since the platform allows users to pin things of their interests on the website. The color red also has meaning as it stands for love, passion and curiosity, which is supposed to represent the three main qualities of a pinterest user. I did not know the hidden message behind the logo I just assumed it was a simple P.
      I think they are doing great as far as marketing, its one of the worlds most active social media platforms. Pinterest had 433 million monthly active users in the month of April. Placing it in number 15 of worlds most active social media platform.

      Logo: https://www.google.com/search?q=pinterest+logo&sxsrf=ALiCzsanxdPV3pWNUiNTh1dhF3aPst8LPg:1653065022910&source=lnms&tbm=isch&sa=X&ved=2ahUKEwi9ueyLw-73AhXVgnIEHeDyCasQ_AUoAXoECAEQAw&biw=1280&bih=721&dpr=2#imgrc=2bGE71LpIu4sWM

      “The Latest Pinterest Stats: Everything You Need to Know – Datareportal – Global Digital Insights.” DataReportal, https://datareportal.com/essential-pinterest-stats#:~:text=Pinterest%20had%20433%20million%20monthly,’active’%20social%20media%20platforms.

      “Pinterest Logo.” 1000 Logos The Famous Brands and Company Logos in the World Pinterest Logo Comments, https://1000logos.net/pinterest-logo/.

      • #11837

        Jamal thomas
        Participant

        I really admire the Pinterest logo being simplistic, as well as having a certain “essence” associated with the logo/name that gives off the assumption of a shopping network.

      • #11846

        Syeed Salvant
        Participant

        Hey Nadia,

        I didn’t realize the Pinterest logo was in the shape of a pin until now and I also didn’t know the meaning behind the red in the logo. It is a very simple logo and it is easily rememberable, they have done a great job at marketing and it is no surprise they have so many active users.

      • #11851

        Zilin Wu
        Participant

        Thanks for sharing the story and the information. It is clear and I love the hidden message and the color of the logo.  And the name “Pinterest” is from the idea of ‘pinning’ things you like to a board.  That’s interesting and makes people want to join the community to share the things they like and see what others like.

    • #11831

      Kevin j Pena
      Participant

      Twitch Logo

       

       

      Many logos have hidden meanings or represent main aspects of their company. In modern days we see this often thanks to simplistic ideals in company aesthetics. One great example of this comes from a company named “Twitch”. Twitch is an online streaming website where the content creators stream to an audience that interacts with them through a live chat on the site. The logo is a white square shaped chat bubble with two circles to represent eyes on a purple background. The eyes in the logo  represent the viewers of these streamers. They put the eyes in a square to resemble the shape of a screen. They then add a small triangle that turns the square into a kind of text bubble. This is standing for a key part of the site which is the interactive text chat on each creator’s stream. Then they drop this logo on a purple background, purple being a color well accepted across all demographics. Though the logo I speak of is considered the “Chat emblem” by twitch. A simple google search will show that amongst its users this is the instantly recognizable symbol representing twitch. This website being one of the places to pioneer live streaming has had a massive impact on younger generations. It has produced several people on Forbes 30 under 30 list and influences millions of people on a daily basis. Live-streaming has become what many turn to when they don’t want to watch a show or movie. It has the appeal that reality television had on previous generations with the added appeal of interacting with the entertainer. This logo was carefully chosen after several attempts at rebranding. This logo was decided upon in the most recent rebranding and also coincided with the biggest growth twitch has ever encountered.  That is averaging over 30 million viewers daily and almost 3 million concurrent viewers in the first quarter of 2022. After looking at the statistics I would say Twitch’s new logo has helped position it as one of the top “alternative” forms of entertainment. That is from a viewpoint of usage and user growth not focusing on economic impact. Being a young company balancing its economics with a massive increase over a brief period of time has left it to learn through trial and error. But this platform has a promising outlook since its main competition is YouTube who has only recently decided to focus more on live-streamed content. But they focused on user growth and visibility. To give it a better position for exposure and content creation. This is what the logo has aided in its growth and recognition.

      • This reply was modified 6 months, 1 week ago by Kevin j Pena.
    • #11835

      Jamal thomas
      Participant

      When I first encountered twitch based off its logo advertisement, I assumed it would focus predominantly on messaging and then having streaming being secondary. But that was more so initially.

      • This reply was modified 6 months, 1 week ago by Jamal thomas.
    • #11840

      Syeed Salvant
      Participant

      A logo I’m fond of that has a hidden message within the logo is the BR for Baskin Robins.  In the middle of the logo, there is a 31 connected to the front of the b and the back of the r.  The 31 in the Baskin Robins logo represents the 31 original ice cream flavors that they began with at the beginning of their franchise.  I previously learned about this a few years ago and I think the idea of the logo having a 31 in it is a good idea because it fits smoothly into the letters and isn’t easily noticeable it’s also a good idea because it’s a nod to the original history of the ice cream franchise so In a way, they continue to pay their respects to the origins of the company.  When it comes to marketing they are doing a great job because the Baskin Robins logo is easily recognizable and the design is simple but meaningful.  Baskin Robbins is the best when it comes to ice cream with over 8000 locations and a good part of its success is because of its ability to market to its target audience.

      • #11845

        Edward Quinn
        Participant

        Hi Syeed!  I love your choice!  I think I love it because I love ice cream, and certainly Baskin Robbins, but also because this is another logo where something “obvious” has been staring at me for 37 years and I simply never noticed it!  Do you know why they happened to settle on 31 flavors?  I wonder if there is some deep significance of the number, or that’s just what the dimensions of the ice cream bar could accommodate, haha.  I also like the logo’s colors, they pop and work well together and, now that I am studying your choice, it looks like the vertical lines are also subtly shaped like ice cream cones.  Anyway, I know what I’m going for when I’m done this homework assignment, haha…

      • #11854

        Zilin Wu
        Participant

        Hello Syeed. I like the story behind the logo, especially how the “13” was inspired by the 31 original ice cream flavors. It makes me want to try all of Baskin Robbins’ flavors. This is a successful logo design with a really unique color scheme and is very impressive.

    • #11844

      Edward Quinn
      Participant

      FedEx Logo

      We have all seen this logo on the side of trucks, billboards, store fronts, or perhaps when we received an important letter or package sent via Federal Express, or FedEx for short.  I love this logo because it is simply a short-hand way of stating Federal Express, using some loud colors that stand out on a white background, whether that be the box, letter, or a logistics truck itself!  What I thought was really cool–and what has been starting at me right in the face without me realizing it, is the hidden arrow in the logo!  Do you see it?  Haha — it’s formed naturally by placing the “X” up against the “E.”  Now, when I look at the logo I immediately see the arrow, but I admit not only have I missed it for all of my 37 years here on planet earth, it took a second or two to locate it even after reading about the arrow.  I think it’s ingenious because of the simplicity with which it’s formed, and also because the arrow points from left to right, which is, at least for most of us, the way in which we read text and thus is signifies–forward!  And moving forward with our precious letters and goods is exactly what FedEx is all about.  So, I think it is definitely working, perhaps on a more intangible, subconscious level, it helps cement FedEx in our minds as a good option for transporting parcels quickly, though I think the best marketing power FedEx has at this point is a very solid history of making sure things arrive where they say they will, when they say they will (which, unfortunately, our U.S. Postal Service can sometimes fall short of).  FedEx is targeting the private market, generally speaking, for important business documents (e.g. bank and lending documents, legal contracts, etc) and expensive goods (new electronics, or other more fragile and expensive items that also carry insurance).  Additionally, FedEx is known for being quick!  They can get it to many places same day, or overnight–of course, for a premium, but there are times when regular consumers need this, and of course there are businesses that utilize this type of shipping all day, every day.  All in all, I think the logo is a great logo, and the hidden arrow signifying moving things forward, does a nice job to further help move the needle in the consumer’s mind when they have many options out there to choose from!

    • #11849

      Zilin Wu
      Participant

      Toyota Motor Corporation referred to as “Toyota”, the founder is Toyoda Kiichiro, an automobile industry manufacturing company headquartered in Toyota City, Tokyo. It is Japan’s Oi Company and is affiliated with Japan’s Mitsui Industrial chaebol. Toyota is one of the top ten auto industry companies globally, Japan’s largest auto company, founded in 1933. Toyota’s three oval logos have been in use since the early 1990s. The large ellipse in the logo represents the earth, and the two ellipses in the middle are vertically combined to form a T, representing Toyota. It symbolizes that Toyota is based on the future, its confidence and ambition for the future, it also implies that Toyota is based on customers and guarantees customers, and it symbolizes that the hearts of users and car manufacturers are connected and have mutual trust. At the same time, it symbolizes Toyota’s superb technology and innovation potential. I just learned about the history of the company TOYOTA and the logo’s symbolism and hidden message. The current Toyota logo was created in October 1989 to celebrate the company’s 50th anniversary. The brand is attempting to position its product in the marketplace because the creation of the current logo took almost 5 years to ensure that it would work in all foreign countries. As a result, the old Toyota logo was replaced, and the new logo came with a more substantial visual that made the car stand out from the competition.

      Link: 37 Insanely Clever Logos With Hidden Meanings (buzzfeed.com)

      • #11853

        Fatima Pichardo
        Participant

        Hello Zilin, Toyota is a brand I’m very familiar with but I never imagined the logo would have such meaning. everyone knows the brand and the logo but we never think about the meaning behind the and why they were chosen to represent the company.

      • #11855

        Mohamed Hossein
        Participant

        Wow! I am actually so shocked that the TOYOTA logo actually includes the letters! Thats so impressive, good work!

    • #11850

      Fatima Pichardo
      Participant

      The Logo from Baskin Robbins is arguably one of the most recognizable logos along with McDonalds, Starbuck, and Dunkin’ Donuts. If you look closer at the logo, you’ll realize it includes the number 31. This is the number of flavor they first offered when they opened in 1953 and it stands for 1 flavor each day of a moth so you can try something new every day. the message itself is pretty straight forward but I must admit I never noticed it! I see this logo everywhere I go but I never noticed the number. I feel like the way they market their products is very effective, I mean the company’s a classic and everyone has come across one of their stores at least once.

      https://static-prod.adweek.com/wp-content/uploads/2022/04/baskin-robins-brand-refresh-2022.jpg.webp

    • #11856

      Amanda Hines
      Participant

      A logo that I view often that isn’t so subtle is the Evernote logo. The app is designed to save documents, notes and so on and its logo incorporates an elephant who are known for their great memory and essentially means not to forget. The logo also incorporates the Post-it looking ear, again, to symbolize not forgetting tasks and other things alike. Before looking up the meaning of Evernote, I certainly guessed what their logo as trying to suggest and it felt super on brand and a great choice.

      73 Logos With Hidden Meanings – Can You Spot Them All?

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