Zappos & Company Strategy
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Our readings mention Zappos, an online shoe and apparel retailer now a part of Amazon, which operates with a strategic goal of “Wow-ing” employees through excellent customer service. Zappos is notorious in the customer service industry for coming up with out-of-the-box ways to engage and retain employees. Read this article to learn more about “The Offer” Zappos gives new employees. Think about what you’ve learned, and do additional research on Zappos if you need more information. Then, answer these questions:
- What do you think of the wacky strategy of Zappos?
- Why do you think this company takes such a radical approach?
- Is there another company you can think of with excellent customer service?
- Would you want to work for this company? Why or why not?
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In order to receive full credit for this assignment, all components of this assignment are due by 11:59pm ET on Sunday, September 20, 2020. You should first contribute a thoughtful post of your own before viewing/commenting on the posts of others. Once you submit your post, you must respond meaningfully to at least two other classmates’ threads. This assignment is worth a total of ten (10) points — 6 possible points for your original post, and up to 2 points for each of the two responses to your classmates’ posts. Please reference our Discussion Rubric for more information.
