A company in which I will discuss is Nike as it is a company that I regularly shop and interact with. When it comes down to Nike it is a titan in the world of fashion and has been around for about six decades. In regards to social responsibility and their ability to pursue sustainable business practices Nike has done a lot recently in this regard. In the year 2020 with their community approach program, the company spent around upwards of almost $90 million to help 17 million kids get active and engaged with many different sports. In part with this initiative was also the hiring of about 100,000 coaches to help communities that were in need as well.

After doing more and more research I realized that Nike was pushing out gender equality and they devoted around $100 million to their Girl Effect program in the five year span of 2015-2020. This helped millions of young girls across 20 countries between Africa and Asia. There were tools also created to help those same girls engage in sports and have fun with them as well. Nike has definitely made strides which their business practices in all regards and that is a reason to why they continue to find success.

As of recent they also had a 10 year $140 Commitment to support social equality with Converse and Jordan as this was for African Americans. The goal here is to help and bring awareness to getting equal right regardless of the color of one’s skin. About $40 million was devoted to supporting many organizations and nonprofits.

Nike has been it clear that they are trying to reduce waste and due to this they have stated that they will use more sustainable materials as well as using more recyclable products. As for all the good with Nike, they have also been under scrutiny for some human right violations. In the year 2020, it was reported that Nike had been subjecting a Muslim minority in China to religious discrimination, they released a statement stating that they were concerned about the allegations but they did not source anything from that particular region.

Nike was also under fire for stopping payments for female athletes who were expecting while under contract. The controversy led to them eventually ending this rule but they are still being ridiculed for the amount of density the rule had and rightfully so.

To conclude I believe that even though Nike has done a lot of good things for the community and continue to find ways to initiate positivity within these communities, they still have certain things in which they need to work on to ensure that they can continue to be as big as they are. After doing research they definitely seem to be on the right path.

Source : https://www.thomasnet.com/articles/other/nike-csr/