{"id":217,"date":"2021-09-20T00:01:00","date_gmt":"2021-09-20T04:01:00","guid":{"rendered":"https:\/\/openlab.bmcc.cuny.edu\/bus-104-1800-intro-to-business-professor-buckler-fall-2021\/?page_id=217"},"modified":"2023-01-25T18:22:06","modified_gmt":"2023-01-25T23:22:06","slug":"unit-3-course-materials","status":"publish","type":"page","link":"https:\/\/openlab.bmcc.cuny.edu\/bus-104-0509-intro-to-business-professor-buckler-spring-2023\/units\/unit-3-course-materials\/","title":{"rendered":"Unit 3 Course Materials"},"content":{"rendered":"\n

Welcome to Unit 3: Global Business Environment<\/strong>! In this unit, we will describe the characteristics, opportunities, and challenges of the global business environment and how organizations must be sensitive to cultural differences as they expand operations across country borders. We will examine why the US does considerable business with other countries, and identify the advantages and disadvantages of going global and outsourcing\/offshoring. We will discuss how global trade is measured and learn how to identify and describe forces that affect global trade.<\/p>\n\n\n\n

We\u2019ll also examine the challenges that arise from global expansion, and how organizations and marketers need to be sensitive to cultural differences across country borders.<\/p>\n\n\n\n

We\u2019ll learn about some marketing mistakes that have been made when organizations have failed to understand norms in new countries they expand to, and share examples of marketing campaigns that as a result did more harm than good.<\/p>\n\n\n\n

By the end of this unit, you should be able to:<\/strong><\/p>\n\n\n\n